Why This Brand Messaging Framework Will Work For You
This post also appears on my personal blog here.
When I first created The Get Your Message Right! Workshop, it was to help my web design clients build better websites.
And by “better,” I mean websites that:
- Attract the right people
- Generate real leads
- Convert those leads into paying customers
But something unexpected happened…
The workshop turned out to be much more powerful than I’d imagined.
It helped people far beyond website projects:
✅ Solopreneurs with no copywriting background
✅ Businesses launching new offers or needing a sales boost
✅ Job seekers writing resumes or prepping for interviews
✅ Startup founders pitching to investors
✅ Professionals wanting to make a memorable impression
✅ Even teams pitching $100M+ development projects
Why does this simple brand messaging framework work so well—for so many different people?
Here’s what makes the Get Your Message Right! system effective:
🔹 It’s foundational, not fluffy.
The 3-part brand messaging framework builds a strategic message from the ground up:
→ Choose a Niche
→ Map Problems, Solutions & Benefits
→ Craft a Clear Elevator Pitch
🔹 It’s flexible.
One great message fuels your website, emails, social media, job interviews, investor decks, and more.
🔹 It’s measurable.
You know immediately if your message works—people click, respond, ask questions, and take action.
🔹 It’s reusable.
Once you learn it, you can craft messages for anything: your business, a new product, a career pivot, or a big opportunity.
🔹 And most importantly… It works.
It helps you communicate your value clearly and confidently—so people get it and act on it.
A brand messaging framework anyone can use.
The Get Your Message Right! Workshop is designed to empower anyone with the ability to craft a targeted and high-converting message for their brand or business.
To all the GYMR students out there—thank you. You’ve proven how powerful it is when your message is right.
Your message is your first impression. Make it count.
